The Logic of Collective Rating
نویسندگان
چکیده
منابع مشابه
The Logic of Collective Rating
The introduction of participatory rating mechanisms on online sales platforms has had substantial impact on firms’ sales and profits. In this note, we develop a dynamic model of consumer influences on ratings and of rating influences on consumers, focussing on standard five-star mechanisms as implemented bymany platforms. The key components of our social influence model are the consumer trust i...
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ژورنال
عنوان ژورنال: Frontiers in Physics
سال: 2016
ISSN: 2296-424X
DOI: 10.3389/fphy.2016.00015